Take the Quiz
5 simple steps to get a grade and valuable insights on how your brand is performing, what customers already understand, and where the story can get stronger.
Your business is only as good as its branding.
Gradient works with you to create clear, concise, and consistent brand employees love and customers trust.
Curious how your brand is performing? Start with our free Brand Strength Assessment.
Gradient’s grade
A+97/100
Brand Strength Report Card
An experienced brand strategy partner with clear objectives and proven results.
The page makes the audience, promise, process, proof, and next step easy to understand without adding extra complexity.
What we measured
5 pages read4,210 words18 words / sentenceHigh school
Brand foundations
Brand IdeaA+
97/100
Brand IdentityA
96/100
Brand StoryA+
99/100
Brand StrategyA
95/100
Clear
A+
Concise
A
Consistent
A+
Understanding level
High school
The core offer is direct, specific, and easy for a broad decision-making team to understand.
The story you’re telling
Gradient helps organizations in transition build or rebuild brands customers trust and teams can use.
Brand personality
The Strategist
Clear, steady, practical, and built for leaders making a transition.
Top priority
Stay consistent
Repeat the same promise across every key section and call to action.
Building Better Brands.
The problem
Bad branding kills good businesses.
Your brand is telling a story whether you know it or not. If it is not clear, concise, and consistent, customers have to work too hard to understand why they should trust you. The harder they have to work, the less likely they are to buy.
Regardless of how good your product or service is, your brand is perfectly designed for the results you are getting. Most organizations view story and strategy separately. The best organizations make them work together to drive results.
AmbiguityConfusionMistrust
ClarityUnderstandingTrust
Our solution
We give your business the brand it deserves.
Gradient's engaging brand strategy workshop takes your team of 4-6 stakeholders through a collection of insightful exercises using proven techniques to draw out important insights and unique perspectives.
Together we identify and craft a compelling brand idea, identity, story, and strategy that is true to your organization, easy for your team to leverage, and compelling to the customers you aim to reach.
BRAND STRENGTH ASSESSMENT
Stop guessing what story you're telling.
Find out what your customers already know and what to fix so the story becomes more clear, concise, and consistent.
NEXT STEPS
The Roadmap
Schedule a Call
A 30-45 minute intro call with one of our strategists to learn more about your organization, your transition, and future goals you need the brand to accomplish.
Complete the Workshop
A 2-4 hour interactive experience with your team of 4-6 stakeholders. Together, we will go through several engaging exercises that will shape your brand idea, identity, story, and strategy.
Get the Plan
We leverage workshop results to create a custom brand guide and strategic plan, including your ideal client profile, mission, vision, values, voice, positioning, and best next steps to achieve your goals and objectives.
PRICING
Choose your adventure.
Your brand guide and strategic plan are included in the workshop price. Implementation is quoted separately, based on the work you decide to take on.
2-hour workshop
The Half-Day Workshop
$3,000
A focused session for teams that need to sharpen or refine story and strategy. We move fast and prioritize the exercises with the highest return.
- One facilitated 2-hour session
- Custom brand guide and strategic plan
- Results from every exercise we complete
4-hour workshop
The Full Workshop
$5,500
The deeper dive for launches, repositions, and larger teams. More time gives your team more room to align around the brand before you move forward.
- Two facilitated 2-hour sessions or one 4-hour block
- Custom brand guide and strategic plan
- Room for more robust strategy exercises and input
- Lunch is included
Workshop approach
We craft a strategic plan around the results of every exercise we complete. We sequence the work around your unique situation, so the most valuable decisions happen first.
BRAND IDEA
- PURPOSE
- PRACTICE
- CUSTOMER
- AUDIENCE
- CUSTOMER JOURNEY
BRAND IDENTITY
- ATTRIBUTES
- PERSONALITY
- BRAND MARK
- COLOR PALETTE
BRAND STORY
- VALUES
- POSITIONING
- TAGLINE
- DINNER PARTY
BRAND STRATEGY
- SOAR
- DIFFERENTIATOR
- PERCEPTIONS
- PARTNERSHIPS
The brand guide and strategic plan are included in both workshop prices. Implementation, naming, identity design, website copy, and rollout are scoped separately once the strategy is clear.
WHO WE SERVE BEST
Organizations in transition.
Transitions make or break organizations.
Gradient helps you make the most of each one.
01 · BRAND CREATION
Launching
Funded, with a great idea, no time to waste getting the story wrong.
02 · BRAND REFRESH
Scaling
Growing fast, but the growth has outpaced the clarity your team and customers need.
03 · BRAND REPOSITION
Repairing
Plateaued or repositioning, and you cannot afford for the next version of the brand to miss.
THE WIN
A brand that sells itself.
Clear
Customers immediately understand who you are, what you do, and why it matters.
Concise
Customers value short, sweet, to the point messaging that gets to the promise faster.
Consistent
Customers know what to expect and trust you with their needs at every touchpoint.
Your brand matches your business and tells your story before you say a word.
TESTIMONIALS
What clients are saying
It was refreshing to have found a team that genuinely wanted to understand our business, not just pitch us a plan. That care showed in the strategy they built for us and it gave me real clarity on our brand and how we wanted to be seen, and it's made a lasting difference in how we connect with our people. I can't imagine doing this work with anyone else.
START HERE
Brand Strength Assessment
We review up to five pages of your website and grade the story on clarity, concision, and consistency, then give you simple suggestions on how to level up.
BRAND STRENGTH ASSESSMENT1 / 5 · Your company
Who are we working with?
ABOUT US
Why 
?
Gradient is a boutique brand strategy consulting firm headquartered in Atlanta, GA. We help organizations in transition build or rebuild a clear, concise, and consistent brand that customers trust and that drives results, starting with our own.
"GRADIENT" IN DESIGN
A seamless transition
In design, a gradient is one color becoming another with no hard edge where the change happens. That's who we work with, too: companies mid-transition, moving from one identity, stage, or reputation to the next. We make sure your team and your customers barely feel the shift.
"GRADIENT" IN MATH
A consistent climb
In math, a gradient is rate of ascent: a steady line, up and to the right. That's the other half of the job. A seamless transition means nothing if it doesn't show up in the numbers. Revenue, retention, referrals: up and to the right.
Our mark, our story
The rotated negative G inside the color gradient forms an arrow pointing up and to the right, the same direction we're pointing every client. One mark, two ideas, zero words spoken. That's not an accident, it's the method: before we ever say a word about what we do, our own name and mark already have. We build that same instinct into every brand we touch, including yours.